Archive for September, 2009

Learning Copywriting

The Past Couple of Months I have been learning all about Copywriting?  Copywriting is the ability to write a sales message or advertisement.

One of my goals after graduating college was to take some time off and start my own business.  What most people dont realize is now with the internet you dont need thousands of dollars to start your own company.  I went through 22 different course all on how to make money on the internet.  I learned all about web design, Google Adwords, SEO, how to do market research on the internet.  I even started my own affiliate marketing business and made some sales.  One of the things that I was very interested in in this whole process was who everyone learned from because most of the internet marketers that were making 7 figure incomes did not have a college degree or even an MBA.  I began to see some patterns and could see that they all learned from a couple of guys, Gary Halbert, Dan Kennedy, Jay Abraham, and John Carlton.  What did those Guru’s of the Guru’s all have in common, they had the ability to write great advertisement.  So the past two months I have spent learning this skill.  The problem is that you cant go to college to learn this skill.  Luckily Gary Halbert wrote a news letter for someone in my situation.

The First Step by Gary Halbert

So far I have Read

Scientific Advertising by Claude Hopkins

The Robert Collier Letter Book
by Robert Collier

Tested Advertising
by John Caples (5th Edition)

How to Write Good Advertisement
by Vic Schwab

I am Currently Reading

The Lazy Man’s Way to Riches by Joe Karbo

Some of you might be turned off by how old these books are.  These books are all about salesmanship in print.  Basic Salesmanship has been around since the beginning of the human race.

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Frank Kern Tony Robbins Interview

I Just Watched This.  Its all about why some people take action in terms of starting a business and why some do not.  Definitely Worth Watching, I give it two thumbs up.

Tony Robbins with Frank Kern and John Reese

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