Copywriting Archives

Doberman Dan: The Kitchen Table Entreprenuer

I spent the last few days reading over and studying the wealth of free information on Dan Gallapoo website DobermanDan.com.  If you are interested in direct response marketing, copywriting, or being able to start a multi-million dollar business from you kitchen table for less than $200 dollars then you are going to want to check out his website.

I have become very weary when people teach how to make money stuff.  But I will tell you a couple of reasons why I like Dan’s Website

  • Its Free (The information is much better than 99% of paid products)
  • He actually has made millions of dollars selling to the bodybuilding niche – information and supplements and not selling to the how to make money crowd.  I found one of his online info products here.   He actually said that out of the whole internet marketing guru crowd only about 10% have actually made their money selling non-how to make money products.  (If you don’t know that whole crowd consider yourself better off, most of them are charlatans)
  • He mentored under the great GARY HALBERT! Gary Halbert has become one of my idols and is the real deal.  You should check out his website thegaryhalbertletter.com if you have not already.
  • Its entertaining and easy reading.
  • Much like Tim Ferriss is focus is on building business to create the lifestyle that you want.

Anyways check out Dan’s site and Gary Halbert’s site

Here are some of the post I really liked

Writers Write–  http://dobermandan.com/the-doberman-dan-letter-issue-no-7/

It has inspired me to begin to make a commitment to write everyday.  One of my goals is to become a better writer.

The latest and Greatest — http://dobermandan.com/the-latest-greatest-sexy-new-marketing-secret/

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Ben Suarez – 7 Steps to Freedom

7 Steps to Freedom

Following Gary Halbert’s advice I am reading the last book he recommends now. 7 Steps to Freedom by Ben Suarez

I have currently read

1.Scientific Advertising by Claude Hopkins

2.Robert Collier Letter Book by Robert Collier

3.How to Write a Good Advertisement by Vic Schwab

4.The Boron Letters by Gary Halbert

5.The Lazy Man’s Way to Riches by Joe Karbo

6.Breakthrough Advertising by Eugene Schwartz

For those of you who do not know who Benjamin Suarez, he is on of the best business builders and copywriters in the world.  He once was a normal person with a job, then he went on to work for the late Gary Halbert and took what he learned from Gary and started his own direct response business.  His company Suarez Inc. currently does 120 Millions in sales. Not too Bad.  I got a used copy off amazon.com for $7 and its probably the best $7 dollar purchase I have made in the year 2009.

The Second Chapter Alone, 21 Myths that will keep you from becoming a financial success, had me really thinking

Myth: I don’t have a product to sell

Ben Suarez Says and I now agree with DO NOT DEVELOP A PRODUCT FIRST. FIND A MARKET FIRST.

One of my biggest sticking points had been, I don’t have a product.  Truth is products are a dime a dozen.  Especially today you can start making money online by selling affiliate products from sites like Clickbank.com.   Most people confuse Entrepreneur with Inventor, I did for a long time.  The reason for that is very explainable.  The entrepreneurs that you hear about in the news are the one in a million type.   The ones that came out with an idea so radically that it work, something like face book.  Why do you hear about these entrepreneur, simple because these are the good stories.  Creating a Product first is a huge gamble, it is risky but if it pays off your going to wind up on the cover of entrepreneur magazine.  There are many products in the grave because they were created without a market in mind.  Find a market and find out what the market wants, then worry about creating a product.

I will elaborate more on the 21 myths another time.  Gonna get back to reading the book and see how I can apply it my online ventures. Peace

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