Following Gary Halbert’s advice I am reading the last book he recommends now. 7 Steps to Freedom by Ben Suarez

I have currently read

1.Scientific Advertising by Claude Hopkins

2.Robert Collier Letter Book by Robert Collier

3.How to Write a Good Advertisement by Vic Schwab

4.The Boron Letters by Gary Halbert

5.The Lazy Man’s Way to Riches by Joe Karbo

6.Breakthrough Advertising by Eugene Schwartz

For those of you who do not know who Benjamin Suarez, he is on of the best business builders and copywriters in the world.  He once was a normal person with a job, then he went on to work for the late Gary Halbert and took what he learned from Gary and started his own direct response business.  His company Suarez Inc. currently does 120 Millions in sales. Not too Bad.  I got a used copy off amazon.com for $7 and its probably the best $7 dollar purchase I have made in the year 2009.

The Second Chapter Alone, 21 Myths that will keep you from becoming a financial success, had me really thinking

Myth: I don’t have a product to sell

Ben Suarez Says and I now agree with DO NOT DEVELOP A PRODUCT FIRST. FIND A MARKET FIRST.

One of my biggest sticking points had been, I don’t have a product.  Truth is products are a dime a dozen.  Especially today you can start making money online by selling affiliate products from sites like Clickbank.com.   Most people confuse Entrepreneur with Inventor, I did for a long time.  The reason for that is very explainable.  The entrepreneurs that you hear about in the news are the one in a million type.   The ones that came out with an idea so radically that it work, something like face book.  Why do you hear about these entrepreneur, simple because these are the good stories.  Creating a Product first is a huge gamble, it is risky but if it pays off your going to wind up on the cover of entrepreneur magazine.  There are many products in the grave because they were created without a market in mind.  Find a market and find out what the market wants, then worry about creating a product.

I will elaborate more on the 21 myths another time.  Gonna get back to reading the book and see how I can apply it my online ventures. Peace

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The Past Couple of Months I have been learning all about Copywriting?  Copywriting is the ability to write a sales message or advertisement.

One of my goals after graduating college was to take some time off and start my own business.  What most people dont realize is now with the internet you dont need thousands of dollars to start your own company.  I went through 22 different course all on how to make money on the internet.  I learned all about web design, Google Adwords, SEO, how to do market research on the internet.  I even started my own affiliate marketing business and made some sales.  One of the things that I was very interested in in this whole process was who everyone learned from because most of the internet marketers that were making 7 figure incomes did not have a college degree or even an MBA.  I began to see some patterns and could see that they all learned from a couple of guys, Gary Halbert, Dan Kennedy, Jay Abraham, and John Carlton.  What did those Guru’s of the Guru’s all have in common, they had the ability to write great advertisement.  So the past two months I have spent learning this skill.  The problem is that you cant go to college to learn this skill.  Luckily Gary Halbert wrote a news letter for someone in my situation.

The First Step by Gary Halbert

So far I have Read

Scientific Advertising by Claude Hopkins

The Robert Collier Letter Book by Robert Collier

Tested Advertising by John Caples (5th Edition)

How to Write Good Advertisement by Vic Schwab

I am Currently Reading

The Lazy Man’s Way to Riches by Joe Karbo

Some of you might be turned off by how old these books are.  These books are all about salesmanship in print.  Basic Salesmanship has been around since the beginning of the human race.

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I Just Watched This.  Its all about why some people take action in terms of starting a business and why some do not.  Definitely Worth Watching, I give it two thumbs up.

Tony Robbins with Frank Kern and John Reese

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“Don’t Get it Right Get it Going” is one saying that had helped me get as far as I am right now in various parts of my life.

“The longest journey starts with a single step.”

Most people look at what it would really take to do something, then they look at the amount of work involved and get intimated and as a result they never start.  If I would have done that when learning how to snowboard eight years ago  I would not have a that skill today.  I believe in sports as with anything worthwhile in life getting good at is going to take time.  You are gonna need to put in the time.  You wanna learn how to play the guitar, I don’t care how musically talented you are not going to pick up the guitar and play “stair way to heaven”

“Anything you want to do well you must be willing to do it poorly at first” This is one of those simple sayings that Gary Halbert told me. It got me thinking hes absolutely right.  This is where I think alot of people get stuck.   You have to accept the fact that your going to suck at first.  Michael Jordan I can bet wasn’t very good the first time he ever played basketball.

Remember Doing something poorly is better than doing nothing at all. Like Wayne Gretzky said you miss 100% of the shots you do not take.

Persistence and Hard work trumps Talent
and their is even more evidence to support this. In Malcolm Gladwell’s book Outliers: The Story of Success he talks about the 10,000 hr rule.  Citing Examples from Bill Gates to the Beatles all how they spent over 10,000 hrs perfecting their craft.  The most interesting example was a study done of the amount of practice time vs skill level of the violinist.  They found a direct correlation between the amount of practice and the skill level.   They could not find one “natural musician” in their study.

If you want something in life and you have been putting off for the fear of it taking to long.  Break it down into baby steps.   Think of it and take it one step at a time because in reality that is the only way that you are going to accomplish anything.  You can’t lose 50 lbs if you don’t lose the first lb.  Don’t worry about it being perfect, that was big problem of mine.  This blog is a example of that, it is not perfect, you will see it change, but I did the most important thing and that is I got it going.

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Why Did I set up this blog? There are Three primary reasons for this blog

#1 To Help People – Honestly I love teaching, and while investing all of this time in learning, I have learned so many things that I want to share that I believe can help people in their lives.

#2 For Exposure - Yes this reason is completely selfish, but blogs are a great way for cheap exposure. I am taking Gary Vaynerchuk’s advice from Crush It and building a personal Online Brand. You can read all the books in the world but if you don’t expose it to other people/the market place it is useless knowledge.

#3 For A Job -  Pretty Self Explanatory

I have learned so much in the last 8 months I know that I can bring value to the marketplace. You would never know what I am capable unless I tell you.

Available Services

-Web Design
-SEO Consulting
-Ebook Cover Design (Example)
-Google Adwords Campaign Management

If you are interested I can be contacted at mikemarin16@gmail.com

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